You may have an awesome on your hands, but there are always things to consider that you just won’t see. One way to get some good constructive criticism and feedback on your book is to get people to read it and review it. Reviews can also help the book to sell better, as people will be able to see if it is the kind of thing they would be interested in.
Ask and you shall receive
You can write a short request at the back of the book asking readers to review it, and even guiding them to the spot where they can do so. This is especially effective in the eBook format. It is hard to track how many people review the book as a result of you asking, but it is worth it to put it there, as a portion of the people who read your book will follow through.
Create and use a mailing list
Just as a company sends out emails to a mailing list to drum up hype on their newest products and latest conquests, you too need to use this marketing tool. As an author, it is in your best interest to use a mailing list to let your potential and future readers know what you are up to and to maintain a sort of relationship with them. In your email, talk about the book and ask people to read it, then ask those who have read it to review on your preferred platforms.
Create a limited-time offer
People love deals. Offering your book for free for a week, or even at a discounted price, will grasp the attention of more people, which directly translates into more reviews, whether you ask for them or not.
Use a review service
There are a bunch of different services out there that offer books for free to reviewing members in return for reviews. A few such services include Voracious Readers Only, NetGalley, and Any Subject Books. There are dozens of these websites, so do a little research and pick one or a few to post your book to.
Seek out reviewers one-on-one
You can do your own research, instead of relying on a service, to find reviewers. Some places to do this are to connect with individuals on Goodreads, Twitter, or Facebook. This allows you to find readers who are interested in books like the one(s) you have written, and it allows you to develop a personal relationship with them, as opposed to the anonymity that goes along with using a service.
In all aspects of the publishing and bookselling process, patience is key. You need to give reviewers the chance to read the book and then write the review. Furthermore, not all reviewers will ultimately write a review. It’s not worth your time to bombard those who said they would review the book in the end – just move on and try to find some other individuals who will.
Whatever services or tools you do use to find reviewers, keep track whenever possible. If you’re able to note where individuals came from to review your book, do so. It will help you gauge which services were worth your time, and which weren’t worth the bother. This is good intel for future books you write, or if you want to remove your book from certain services but not others.
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