Congratulations on your new book. That is quite an accomplishment and you should be really proud. But your work as an author isn’t over. Now you have to help readers find your book. That’s the number one reason why you need to promote your book. Because if they can’t find it, they can’t read it. And they certainly can’t buy it.
So where do you start? You can lay the groundwork even before your book is published by setting up an author website or your author Facebook page.
An author website can be simple, yet professional. It tells the world and your new readers that you are a serious writer and it can feature a little bit about yourself and what kind of writing you do. Add a few pictures of you and your dog or cat and a couple of samples and you are in business
Your author Facebook page is important because it could be the foundation of your social media promotion plan. You can add Twitter and Instagram and Pinterest later, but start with a good base on Facebook. You probably already use it personally, now make it a way for you to show yourself as a writer and an author.
To start with you want to get noticed. That’s hard when you’re a tiny fish in an ocean of books. The good news is that you don’t need everybody to notice you, just the ones who might like to buy and read your book. So focus on getting discovered rather than selling books at the beginning. If you build it they will discover you. If they find you, they will buy your books.
Start spreading the news about your book now. Tell friends. Tell family. Tell everyone you know that your great book is coming. Build the anticipation for your book as widely as you can among your circle and then let us help you make your circle bigger.
There are a thousand things you can do to promote and sell your book. You can write blogs, advertise on Facebook, get reviews, and have a fabulous online and then a real book launch. Imagine yourself standing in front of the room holding your book and then reading an excerpt to your fans. That is what is waiting for you. Are you ready?
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